MB-280

Microsoft Dynamics 365 Customer Experience Analyst Associate

Prepare for the MB-280 exam and demonstrate knowledge of configuring Dynamics 365 Sales and Customer Insights to create business solutions that support sales processes.

75 lessons
13h 45m
5 modules
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Course Content

5 modules · 75 lessons

Module 1: Implement Dynamics 365 Sales

Configure core functionality, product catalog, goals, forecasting, and sales engagement. (30-35% of exam)

Core Sales Functionality

Configure core functionality of Dynamics 365 Sales.

Product Catalog

Set up and manage the product catalog.

Goals and Forecasting

Configure goals and manage forecasting.

Sales Insights

Configure and use Sales Insights features.

Sales Engagement

Configure sales engagement features.

Module 2: Configure Dataverse and Model-Driven Apps

Configure Dataverse tables, business logic, user experience, and security. (35-40% of exam)

Environment Settings

Perform tasks and manage settings in Power Platform.

Dataverse Table Components

Configure Dataverse table components.

Business Logic

Implement business logic in Dataverse.

User Experience

Customize the user experience.

Security

Manage security in Dataverse.

Module 3: Customer Insights Capabilities

Configure Customer Insights - Journeys, events, and segments. (10-15% of exam)

Customer Insights Journeys

Configure core Customer Insights - Journeys functionality.

Events Management

Create and manage events.

Module 4: Extend Sales Capabilities

Implement collaboration features and Outlook integration. (10-15% of exam)

Collaboration Features

Implement collaboration features.

Outlook Integration

Manage sales data and interactions in Outlook.

LinkedIn Integration

Configure LinkedIn Sales Navigator integration.

Module 5: Customer Insights Data

Configure Customer Insights - Data capabilities. (10-15% of exam)

Data Unification

Configure data ingestion and unification.

Enrichment and Insights

Configure data enrichment and generate insights.

Data Export and Integration

Configure exports and integrations with other services.

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