Measures KPIs Quiz

5 questions • Pass: 70% • +25 pts

Quiz covering Enrichment and Insights

Measures KPIs Quiz

5 questions | Pass: 70% | Earn 25 points

Questions in this quiz

A preview of the 5 questions covered. Start the quiz above to answer them, check your score, and read the explanations.

  1. 1

    Which of the following metrics is the most direct measure of the average revenue generated by a single customer over their entire relationship with a business?

  2. 2

    If a company has a Churn Rate of 5% per month, what does this metric primarily indicate about the customer base?

  3. 3

    When analyzing 'Customer Acquisition Cost' (CAC), which of the following expenses should be included in the calculation?

  4. 4

    A business observes a high 'Net Promoter Score' (NPS) but a declining 'Customer Retention Rate'. Which insight is most likely?

  5. 5

    Given a CLV of $500 and a CAC of $150, what is the 'Value-to-Cost' ratio, and what does it suggest about the business model?